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nyspra 2024

registration information

Registration now open. Register here. Early bird registration closes on February 16, 2024.

Sunday Pre-conference Sessions

When Bad Stuff Happens: How the Communications Team Responds, 9:00 a.m.-12 noon
Rick J. Kaufman, APR

School safety is a top of mind concern for parents, staff and educational leaders. With few exceptions, our schools and communities are faced with the dilemma of how to protect the integrity of the environment where learning takes place amidst a world of violence. The concerns for school safety are not new. The challenges are real. 

In this hands-on session, participants will explore a range of communication strategies and tools, and apply them to real-life scenarios in table-top group interactions.


Attendees will take away the following elements from this session:

  • Why communication is the foundation of any crisis planning, implementation, management and recovery effort

  • Key elements of a Crisis Communications Plan

  • Explore a range of communication strategies and tools, and why targeting key audiences before, during and after a crisis is sound strategy.

Early bird: $55
Regular: $60

Media Mastery: Elevating School PR through Effective Media Relations, 1:00-4:00 p.m.
Lesley Bruinton, APR

In today's dynamic media landscape, navigating and excelling in media relations is an essential skill for school public relations practitioners. "Media Mastery: Elevating School PR through Effective Media Relations" is a comprehensive training program crafted to equip professionals with the knowledge and techniques needed to thrive in media engagement. Participants will develop expertise in crafting compelling narratives, building relationships with journalists, and effectively managing crisis communications. Whether you are a seasoned PR expert or just beginning your journey in school communications, this workshop will provide invaluable insights and practical skills to elevate your media relations proficiency. Join us for an engaging day of learning and networking, and leave with the tools to make a lasting, positive impact in your school community.

Early bird: $55

Regular: $60

APR Prep Session, 1:00-4:00 p.m.
Adrienne Leon, APR and Monica Lester, APR

Thinking about earning your Accreditation in Public Relations? In the process of getting your APR? Have your questions answered about the process and jump into learning. We’ll offer a mock panel presentation, test-taking strategies and more!

Early bird: $55

Regular: $60

Conference Registration (Monday and tuesday)

Early bird member: $175
Early bird non-member: $230

Regular member: $225
Regular non-member: $280

Cancellation Policy

Cancellations received by March 16, 2024, will be charged 50% of the original cost. No refunds for cancellations received after March 16, 2024. Substitute registrations are allowed.

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