New York School Public Relations Association (NYSPRA) logo


The New York School Public Relations Association is a state chapter of the National School Public Relations Association, nationally recognized for its efforts on behalf of school public relations professionals. With members representing school districts, BOCES and independent PR agencies throughout New York State, NYSPRA is dedicated to the development and dissemination of educational communications that engage parents, staff, community residents, partners in education and other stakeholders. Together, members support student achievement and school improvement initiatives.

Established in the 1970s, NYSPRA connects individual practitioners with a professional network to share ideas and information and provides support regarding all aspects of school public relations. NYSPRA offers dynamic speakers, stimulating workshops and conferences and a host of professional development opportunities. The organization enables members to broaden their networking base by interacting with some of the best and most talented communicators in the state and beyond. NYSPRA helps members to better balance day-to-day demands placed on their time and talent.

NYSPRA is an all-volunteer organization, tapping the talents and experience of its members to offer colleagues support, information and proven ideas for building and strengthening a successful school communications program.

Current NYSPRA Officers

Adrienne Leon, APR

Adrienne Leon, APRPresident, 2019-2021
Adrienne Leon, APR, has worked in the world of school PR since 2004. She is a seasoned public relations practitioner with experience in crisis communications, consent building, public speaking, website planning and development, social media and media relations. As a public information specialist with the Capital Region BOCES Communications Service for 10 years, she worked in rural, urban and suburban school districts. Today, as the director of communications & public relations with the Communications Service, she is a member of the leadership team that oversees more than 60 communications professionals serving school districts across New York. In 2017, Adrienne received her Accreditation in Public Relations and in 2015 was named a “35 under 35” next generation leader by the National School Public Relations Association. Adrienne has a bachelor’s degree in journalism from St. Michael’s College in Vermont. During her college years, she also completed a study abroad program in Ghana, West Africa, where she learned how to make glass beads and speak Twi. She currently lives in the Schenectady, N.Y., area with her husband and two children who remind her every day of the importance of public education.

Twitter: @AdriJLeon

Steve King

Vice President/President-Elect 2019-2021
Always passionate about storytelling, Steve has established himself as an innovative and recognized leader in the area of social media and digital communications among public education PR professionals across the country. He is a manager for the Capital Region BOCES Communications Service and has over a decade of experience helping school districts build trust and credibility with their publics. He regularly provides strategic communications and social media guidance to school districts and educational organizations throughout New York state and has presented to audiences around North America. In 2016, he was named a “35 under 35” Next Generation Leader by the National School Public Relations Association. Away from work, Steve is a co-host of A Podcast for Creatives, an audio experience creatives and thinkers in all fields. He lives in Saratoga County with his wife and son.

Twitter: @thesteveking

Patricia McCabe, Ed.D.

Patricia McCabe, Ed.D.Treasurer, 2019-2021
Patricia McCabe, Ed.D., is the program administrator for communications and research at Eastern Suffolk BOCES. Her background is in writing/journalism, business, organizational behavior, marketing, and educational leadership and she holds a bachelor’s degree in English, a master’s degree in business administration, a post-graduate certification in school district business leadership, and a doctorate in educational leadership. ESBOCES' vision statement is “Educational Services That Transform Lives” and she is most inspired by knowing that the work she does increases awareness of often life-changing opportunities that are available for students of all ages. She is a compulsive reader, and enjoys it most while camping or kayaking (yes, I bring reading material on a kayak for when I anchor up next to my fisherman husband). Her other hobbies include quilting, napping and avoiding all forms of housework. She has three grown children and five happy, healthy grandchildren with whom she spends every spare moment she has.

Twitter: @pattymac55

Natalia Baage-Lord

Secretary, 2019-2021
Natalia Baage-Lord loves storytelling, especially about students as they find their footing in this universe. She is currently a Public Relations Specialist at Southern Westchester BOCES, where she candidly spearheads communications strategy for local school districts. She specializes in narrative writing and social media, for which she has won multiple national and state awards. She was honored as a member of the National School Public Relations Association’s “35 Under 35” leadership program in 2017. Before rallying in school communications, Natalia emigrated from Belgium and subsequently spent a decade as a reporter, editor and copy editor in Westchester County, covering education, arts and sports. She earned her master’s degree from the Columbia University Graduate School of Journalism. Her other interests include: mental health, vegan macaroni and cheese, flawed characters, unfettered empaths, fearless interlopers and words that make her feel something.

Bill Cameron

Bill CameronImmediate Past President, 2017-2019
A former radio news director and reporter/anchor in western New York, Bill Cameron has now worked in education public relations 20 years. He is the Public Information Coordinator for Corning-Painted Post Area School District, a K to 12 public school district with 4,800 students. He is passionate about the ability of school public relations to nurture and strengthen the connection with stakeholders and the community. He believes the number one "PR skill" is listening. The primary reasons he serves on the NYSPRA leadership team is to support colleagues in the field of school PR across New York and continue to position NYSPRA as the lead resource for all things "school PR" in our state. Bill earned his degree in Communications from SUNY Brockport and lives in the "Southern Tier" of New York with his wife, daughter and the four-legged family members, a Newfoundland and English Bulldog.

Twitter: @billcameron

Monica Lester, APR

Monica Lester

NYSPRA Communications Coordinator & Contest Coordinator
In addition to being NYSPRA's communications coordinator, Monica Lester, APR, is a public information specialist for Capital Region BOCES where she has worked since 2006. Her favorite part of school public relations work is sharing stories and helping school leaders strategically communicate in order to improve communities, schools and learning for all students. She is committed to developing NYSPRA into an organization that inspires and encourages members. Monica, her husband, three sons and two dogs live in Saratoga Springs, N.Y. She has bachelor of arts in writing from Loyola University Maryland and a master of science in journalism from Boston University.

Twitter: @elliotsmama

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