New York School Public Relations Association (NYSPRA) logo

ABOUT us

The New York School Public Relations Association is a state chapter of the National School Public Relations Association, nationally recognized for its efforts on behalf of school public relations professionals. With members representing school districts, BOCES and independent PR agencies throughout New York State, NYSPRA is dedicated to the development and dissemination of educational communications that engage parents, staff, community residents, partners in education and other stakeholders. Together, members support student achievement and school improvement initiatives.

Established in the 1970s, NYSPRA connects individual practitioners with a professional network to share ideas and information and provides support regarding all aspects of school public relations. NYSPRA offers dynamic speakers, stimulating workshops and conferences and a host of professional development opportunities. The organization enables members to broaden their networking base by interacting with some of the best and most talented communicators in the state and beyond. NYSPRA helps members to better balance day-to-day demands placed on their time and talent.

NYSPRA is an all-volunteer organization, tapping the talents and experience of its members to offer colleagues support, information and proven ideas for building and strengthening a successful school communications program.

Current NYSPRA Officers

Bill Cameron

Bill CameronPresident 2017-2019
A former radio news director and reporter/anchor in western New York, Bill Cameron has now worked in education public relations 20 years. He is the Public Information Coordinator for Corning-Painted Post Area School District, a K to 12 public school district with 4,800 students. He is passionate about the ability of school public relations to nurture and strengthen the connection with stakeholders and the community. He believes the number one "PR skill" is listening. The primary reasons he serves on the NYSPRA leadership team is to support colleagues in the field of school PR across New York and continue to position NYSPRA as the lead resource for all things "school PR" in our state. Bill earned his degree in Communications from SUNY Brockport and lives in the "Southern Tier" of New York with his wife, daughter and the four-legged family members, a Newfoundland and English Bulldog.

Twitter: @billcameron

Adrienne Leon, APR

Adrienne Leon, APRVice President, 2017-2019
Adrienne Leon, APR, has worked in the world of school PR since 2004. She is a seasoned public relations practitioner with experience in crisis communications, consent building, public speaking, website planning and development, social media and media relations. As a public information specialist with the Capital Region BOCES Communications Service for 10 years, she worked in rural, urban and suburban school districts. Today, as the director of communications & public relations with the Communications Service, she is a member of the leadership team that oversees more than 60 communications professionals serving school districts across New York. In 2017, Adrienne received her Accreditation in Public Relations and in 2015 was named a “35 under 35” next generation leader by the National School Public Relations Association. Adrienne has a bachelor’s degree in journalism from St. Michael’s College in Vermont. During her college years, she also completed a study abroad program in Ghana, West Africa, where she learned how to make glass beads and speak Twi. She currently lives in the Schenectady, N.Y., area with her husband and two children who remind her every day of the importance of public education.

Twitter: @AdriJLeon

Patricia McCabe, Ed.D.

Patricia McCabe, Ed.D.Treasurer, 2017-2019
Patricia McCabe, Ed.D., is the program administrator for communications and research at Eastern Suffolk BOCES. Her background is in writing/journalism, business, organizational behavior, marketing, and educational leadership and she holds a bachelor’s degree in English, a master’s degree in business administration, a post-graduate certification in school district business leadership, and a doctorate in educational leadership. ESBOCES' vision statement is “Educational Services That Transform Lives” and she is most inspired by knowing that the work she does increases awareness of often life-changing opportunities that are available for students of all ages. She is a compulsive reader, and enjoys it most while camping or kayaking (yes, I bring reading material on a kayak for when I anchor up next to my fisherman husband). Her other hobbies include quilting, napping and avoiding all forms of housework. She has three grown children and four happy, healthy grandchildren with whom she spends every spare moment she has.


Twitter: @pattymac55

Natalia Baage-Lord

Secretary, 2017-2019
Natalia Baage-Lord loves storytelling, especially about students as they find their footing in this universe. She is currently a Public Relations Specialist at Southern Westchester BOCES, where she candidly spearheads communications strategy for local school districts. She specializes in narrative writing and social media, for which she has won multiple national and state awards. She was honored as a member of the National School Public Relations Association’s “35 Under 35” leadership program in 2017. Before rallying in school communications, Natalia emigrated from Belgium and subsequently spent a decade as a reporter, editor and copy editor in Westchester County, covering education, arts and sports. She earned her master’s degree from the Columbia University Graduate School of Journalism. Her other interests include: mental health, vegan macaroni and cheese, flawed characters, unfettered empaths, fearless interlopers and words that make her feel something.

Angela Marshall

Angela MarshallImmediate Past President, 2017-2019
Angela Marshall is an award-winning public relations strategist and writer, with extensive experience in public and private education communications. She leads the Communications Office for Nassau BOCES, a cooperative of the 56 school districts in Nassau County. Prior to joining the agency, she was a Communications Specialist for New York Institute of Technology, a global university with multiple campuses. She is Vice President (Nassau) of the Long Island School Public Relations Association. Angela has presented at the National School Public Relations Association (NSPRA) annual conference and was a panelist for the Urban Education Leaders Collaborative conference at Teachers College Columbia University. She also collaborated on NSPRA’s publication “Rubrics of Practice and Suggested Measures.” When she isn’t working, Angela travels the county and world on #offcouchadventures that she chronicles on Instagram @entersmiling. She is addicted to audio books and spoiling her cat, Lady.

Twitter: @AngelaMarshall_

Monica Lester

Monica Lester

NYSPRA Communications Coordinator & Contest Coordinator
In addition to being NYSPRA's communications coordinator, Monica Lester is a public information specialist for Capital Region BOCES where she has worked since 2006. Her favorite part of school public relations work is watching students grow and sharing their stories along the way. Her favorite things in the world are her husband and three sons, her two dogs (And ALL dogs, with a special love for rescue dogs!) and traveling. She is passionate about all flavors of ice cream (except pistachio) and her ideal weekend plans include plenty of time in a coffee shop (because COFFEE) or getting away to a beach in N.J. or R.I. In her life before school communications, she was a newspaper reporter and covered crime and education in Boston and Brookline, Mass. One day she will be a published poet and run a full marathon. Until then, she is committed to developing NYSPRA into an organization that inspires and encourages all school communicators to be able to do their best work for students. She has bachelor of arts in writing from Loyola University Maryland and a master of science in journalism from Boston University.

Twitter: @elliotsmama

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