NYSPRA Board Meeting
School communities can benefit from the power of video, creating an emotional connection while inspiring, educating and entertaining. Learn how to plan, storyboard, shoot video, interview, edit and share videos that have the potential to generate thousands of views.
Engaging business and industry with your district can enhance resources and maximize efforts. Role play a successful enrichment event to learn how you can open doors in your community in ways that will promote internships, workforce experiences and other opportunities for students.
Relationships that can be key to success for school PR professionals are often hampered by a lack of openness and transparency. Learn how to speak and be heard, and how to encourage others to do the same, to promote effective communication and teamwork, and strengthen relationships.
Improve your digital storytelling and engage your digital audience by using the coolest online and mobile storytelling tools. Dress up your social media posts and your website, and showcase your best photos and videos using tools like the Adobe Spark suite, Rush, Canva and other apps.
The work of school public relations is directly related to equity and we can all play a role in helping our districts build trust with diverse communities. In this two-hour, hands-on session, participants will work in groups to practice creating reactive communications plans that help build and maintain trust during an equity-related crisis.
Learn tips and tricks to stay on top of evolving situations across multiple Internet sites and social media channels so you can provide insight to your administrators. Learn why a username is key, how to sniff out a digital footprint, how to track conversations through Facebook and how to become your team’s Jack Ryan.
Learn how to use video to engage your social media audiences while focusing on your district’s priorities. This hands-on session will focus on editing basics, why short videos are best and how videos are like pizza (even when they’re bad, they’re still good).
Highline Public Schools in Burien, Washington, a culturally diverse urban district in the Seattle metropolitan area, serving nearly 20,000 students and their families, including a large immigrant population representing close to 100 languages. A former high school teacher, Dr. Enfield served as chief academic officer and then interim superintendent for Seattle Public Schools before joining Highline in 2012. She is also a vice president-at-large on the executive board of the National School Public Relations Association.
Through careful planning and a months-long communications program, the St. Lawrence-Lewis BOCES was able to pass a multi-million dollar bond for Career & Technical Education in a poor, rural community. Learn how to create a winning social media campaign, plan a strategic press roll-out and enhance community engagement to gather grassroots support that takes you from initial planning stages to the day of the vote.
In 2019, a personalized approach to creating content is important. Learn how to provide your audiences with engaging, useful content that is honest and inspirational, and allows your followers to form a personal connection with your brand.
As demographics shift and millennials become parents, schools face significant challenges when choosing the best modes of communicating. Learn about the results of a comprehensive data study focusing on the ways differing groups of Long Island residents engage with school news and how to use the data to effectively address the generational divide.
Does your superintendent and communications team need some spicing up? Discover the secret ingredients to a successful PR/superintendent relationship by learning how to break down barriers, what a superintendent is really looking for, and tactics for carrying out new initiatives and solid communications plans.
School safety has become a nationwide topic of conversation and the number one priority for school districts. Using the experience of the Niskayuna Central School District, learn why continuous communication is key in a crisis event, the importance of debriefing, the importance of engaging the community, the mutual benefits of a strong relationship with law enforcement and why school safety must be an ongoing priority.
Using an editorial calendar can help to streamline the work of a school PR office that has to ensure a constant stream of content to engage audiences while covering multiple school buildings. Learn how to set up an editorial calendar, the benefits of scheduling PR content and how it can be used to track the stories that are being told.
What happens when your school administrators become the target of politically-charged community factions seeking to undermine school leadership in a coordinated campaign? Learn how to utilize strategic communications, community relations and message framing to help maintain public trust and confidence in your district - or restore its reputation.