New York School Public Relations Association
About Us

2018 NYSPRA Spring Conference

The 2018 NYSPRA Spring Conference, will be held March 18-19, 2018, in Saratoga Springs, NY.

Download the conference program guide, session descriptions and registration form here.

Program At-A-Glance

Saturday, March 17
APR Happy Hour: Saratoga Wine Bar, 5-7 p.m.

Sunday, March 18
8 a.m. Registration Opens

9 a.m. New York School Public Relations Association Business Meeting

10-11:30 a.m. Priority One: Internal Communications

1-2:30 p.m. Survey Development 101

2:30-4 p.m. The Disruption Era: How Mobile Upended the Communications Landscape

Happy Hour, Dinner, Keynote Address & Cash Bar
5-6 p.m. Cash Bar

6 p.m. Dinner and Keynote
Keynote: Kara Alaimo, Ph.D. 
Communicating With Constituencies from Different Countries and Cultures
Kara Alaimo, Ph.D., is an Assistant Professor of Public Relations at Hofstra University, former global communicator in the Obama administration and United Nations, and author of the book Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication (Routledge, 2017). Dr. Alaimo will discuss how to communicate with parents, students and other stakeholders from different countries and cultures. She will take us on a tour of the world's 10 "cultural clusters," Confucian Asia, South Asia, Sub-Saharan Africa, the Arab world, Latin America, the Anglo cluster, Latin Europe, Germanic Europe, Eastern Europe and Nordic Europe, and explain the communication strategies that are most effective when interacting with people from each region of the world.

Monday, March 19
8-9 a.m. Breakfast and Welcome
Tom DeLapp, APR, National School Public Relations Association President 

9-10:30 a.m. Meet BERT! Learn How a Social Intranet Can Help Increase Staff Engagement

10:30 a.m.–12 p.m. Rebranding a School District in a Fractured Community

1-2:30 p.m. How I Learned to Stop Worrying and Love Copyright (And You Can Too!)

2:30-4 p.m. BOCES Meeting

Sunday/Monday: $225 for members; $280 for non-members (Includes Sunday dinner, Monday continental breakfast & lunch)
Monday ONLY: $165 for members; $220 for non-members (Includes Monday continental breakfast & lunch)
Sunday Keynote/Dinner ONLY: $75 

Early Bird Discount
Register by Feb. 1, 2018, and receive $50 off the registration for Sunday/Monday OR receive $25 off the registration for Monday only. No Early Bird/Member Discount for the Sunday keynote dinner. Discounts apply to registration ONLY.

Hotel Information
This year’s conference will be held at the Holiday Inn Saratoga Springs (, located in Saratoga Springs. Rooms are $124 per night. Reservations can be made directly with the hotel by calling 1-855-592-8367. Please be sure to reference the group code PB2 for the New York School Public Relations Association block at the Holiday Inn Saratoga Springs, 232 Broadway, Saratoga Springs. All reservations will require a credit card or deposit to guarantee the room. The discounted room rate is in effect until Feb. 19, 2018.

Thank you to our sponsors!